
Trends Summit: Welcome to MENA
A Talk by Priscila Silva (Operations Manager, The Social Intelligence Lab)
About this Talk
The MENA region is rewriting the rules of digital culture, blending deep traditions with cutting-edge innovation. In this opening session, we’ll set the scene for the region’s discussions - what’s shifting, what’s staying, and what everyone else is getting wrong. Whether you’re here for inspiration, insight, or just to challenge the status quo, welcome to MENA at Trends Summit 2025.