Defying the speed of trends: Decode culture like a ‘Real-Time’ brand
A Talk by Jillian Ney and Danial Shafri
About this Talk
Trend cycles are getting faster and faster. In the past, it might take a few days for the conversation to move on. Today it can take just a few hours. That means brands need to make decisions fast, or risk getting left behind. They need to be following the speed of culture in real-time.
But timing isn’t enough to be competitive. Successful ‘Real-Time’ brands look at the deeper signals behind the cultural shifts that are shaping behaviour to understand the true drivers behind their customer’s decisions. That means they can create meaningful connections and stay ahead of the trends, not follow.
Join Danial as he gives you a glimpse into the mindset of APAC’s most culturally attuned brands. He’ll explore how these brands:
- Curate content with intent and connect across ecosystems
- Create meaningful communications that connect with their audiences
- Turn signals into strategy that build relevance beyond hype cycles
