What’s driving demand? How search & social intelligence can reveal untapped opportunities
A Talk by Priscila Silva , Matthieu Danielou and Lucie Brilland
About this Talk
Wouldn’t it be nice to know what your customers want, even before they know it themselves? That would be the ultimate competitive advantage. To do this, you need to know your customers inside out and be able to read the signals that are driving their purchasing behaviour.
That’s where search and social insights come in.
In this case study, we’ll show you how Stellantis successfully launched the Fiat Pulse in Brazil by reading national demand signals that showed an uptapped appetite for hybrid SUVs. Join Trajaan and Stellantis to:
- Learn how search intelligence pinpointed which features (e.g., “eco mode,” “low fuel consumption”) dominated intent across competitor benchmarks.
- Discover how second-hand market sizing was accelerated through share-of-search KPIs, bypassing dealer-side blind spots.
- Explore how to combine behavioural data with brand sentiment tracking for full visibility.
