Keep calm and carry on: Strategic crisis readiness in a trend-driven world
A Talk by Priscila Silva and Mustafa Abu Tabikh
About this Talk
In the age of the attention economy, everything is designed to make us act immediately. The constant barrage of notifications makes us believe that everything is urgent and we live on high alert for the next thing we need to respond to.
And that’s just everyday life. What about when it comes to actual crises?
How can you identify the real emergency from melodramas? How do you know when your brand reputation is at stake? And how do you ensure your crisis comms response is both timely and strategic when it needs to be?
During this session, we’ll show you how to keep cool in a crisis and make better decisions under pressure using social, media, and news data. Join this session to learn how to:
- Cut through the clutter of online trends and spot early warning signs
- Avoid the alert fatigue
- Build a keyword framework that helps you monitor what truly matters
- Transform crisis preparation from a reactive process into a proactive strategy that aligns with your organization’s goals.
