Through the Looking Glass: How to Discover Trends In the Beauty Industry

Beauty trends come and go, and we’ve all been guilty of jumping on the bandwagon occasionally. Glass skin? Yes please. Hyaluronic acid? Cover me in it. Mocha mousse nails? Sounds delicious. But let’s face it: nothing quite beats a classic red lip. 

So, with trends appearing and disappearing at lightning speed, how can we know what’s going to stick around in the long-term and transform the industry, and what’s going to be so short-lived you’re embarrassed to admit you even tried it. To understand this, brands need to use advanced methodologies that offer a deeper understanding of consumer behaviour.

Join our experts in trend analysis, consumer insights, and strategic innovation as they explore how to uncover the forces driving change in beauty, from shifts in consumer values to technological advancements. You’ll learn how to:

• Identify early signals of emerging trends that will redefine beauty standards and consumer expectations
• Distinguish between passing fads and impactful movements that influence the industry's direction.
• Transform data-driven insights into actionable strategies for branding, marketing and product development.
• Use cutting-edge tools and methodologies to stay ahead of competitors and resonate with evolving consumer needs.