Vroom boom culture: What’s driving consumer trends in the automotive industry?
A Talk by Ben Ellis , Erich Giordano and Maristela Castanho
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About this Talk
The holy grail for any brand is spotting consumer trends early. No one wants to arrive to the party late, because giving people tomorrow what they wanted last year isn’t particularly appealing. Especially when you’re operating in an innovative and competitive industry like automotive.
For so many people, the car they drive tells the world who they are. Understanding this, and the trends shaping these decisions is crucial to anticipating future demand and product innovation. It’s also what will keep you ahead of the competition.
But how do you find out what your customers are thinking, before they know they’re thinking it?
Join Nextatlas and Stellantis as they explain how they blend data sources to improve consumer intelligence and get a fuller picture of global market dynamics. During this session, you’ll learn how to:
- Combine qualitative and quantitative data to understand the market better
- Identify actionable trend signals for better decision making
- Develop growth strategies based on real-world data for meaningful impact
