Social Is the New Search: How Educational Content Is Winning the New Discovery Game
A Talk by Jill Nicholson (Chief Marketing Officer, Tubular Labs)
About this Talk
Consumers are turning more and more from traditional search engines to social platforms to find answers to their questions, solve problems, and get inspired.
This presentation reveals the latest data on how search behavior is shifting, why social is becoming the new search engine, and what brands and creators can do right now to capitalize on this evolution in behavior.
In this session you’ll learn:
-Why educational and learning content like tutorials and how-to videos are consistently outperforming non-learning content across platforms
-The best practices, partnership strategies, and behavioral insights around educational and learning content
-How to craft learning-driven, educational content that breaks through and positions your brand where discovery is actually happening
Hosts
Social Intelligence Research & Insights
My passion is harnessing what people organically say to reveal not only "the what" but the underlying "why." For over a decade, I've had fun identifying shifts in culture, sentiment, and attitudes that profoundly impact the world around us.