Trends Summit
Beyond the Scroll: Turning signals into strategy
What’s visible isn’t always what’s meaningful. It’s easy to become obsessed with every hot new trend, focusing on speed, virality and visibility. But where does that get you? On a treadmill, always chasing the next one.
Instead, we challenge you to look below the surface of online trends and find the underlying drivers shaping them.
At this year’s Trends Summit, we’re going to show you how to go deeper to understand what’s really changing and why it matters. This is how you turn behavioural signals into meaningful strategy.
By submitting you agree to the Terms & Privacy Policy
Decoding the patterns that are really shaping behaviour, culture and beliefs.
This isn’t your usual trends conference. We’re not here to be reactive, giving dying trends a second life. Instead, we’re going to teach you how trends come to be, so you can spot the ones that no-one knows are coming. We’re going to take you beyond the scroll.
We’ll explore how cultural shifts, behavioural signals and algorithmic patterns collide to become trends and show you how to make sense of it all using better tools and deeper thinking.
- Analyse the slow logic of cultural shifts
- Learn the hidden mechanics behind narratives
- Understand how belief systems shape behaviours
- Discover why qualitative interpretation gives you an edge
Because trends aren’t just for the here and now. They can help you understand how your audience evolves over time, so that you can develop stronger strategies for long-term growth. You’ll love Trends Summit is you're in marketing, brand, comms or innovation or if you're an insights professional, cultural strategist or social media professional who wants to connect the scroll to strategy. Basically, if you work with social or internet data and trends are important to you, this event is for you.
Get your tickets now
General Access
-
Live Broadcasts and Replays
-
All content available
A general access ticket gives you a seat during the live event, access to networking, and a login to view playbacks for 6 months.
*DO NOT BUY a general access ticket if you work for a technology vendor that analyses social and/or internet data. If you work for a vendor, you must buy a VENDOR TICKET.
Tech Vendor Access
-
Live Broadcasts and Replays
-
All content available
A Tech Vendor Access ticket gives you a seat during the live event, and a login to view playbacks for 6 months. You'll be able to engage with live chat during the event.
*You must choose this ticket type if you work for a social data analysis technology vendor.
There is a limited number of Tech Vendor Access tickets at SI Lab events.
Session Playbacks
-
Replays Only
-
All content available
With a session playback ticket ,you'll get access to the event recordings and presentations.
Here’s what you’ll get from Trends Summit
This summit is for those who want to learn not what’s trending, but why. Throughout the day you’ll gain real skills, smart frameworks and access to the people shaping the next wave of social insight. Discover how to:
- Distinguish a signal from noise
- Decode algorithmic trends without being trapped by them
- Separate cultural shifts from viral content
- Apply methodologies like semiotics, narrative analysis, and digital anthropology
- Translate emerging trends into strategy, storytelling and action
- Build long-term skills to hone foresight
- Go beyond the scroll to understand what’s really driving the trends that people are obsessed with
By submitting you agree to the Terms & Privacy Policy
Our speakers
Trends Summit speakers are curious minds making trends research happen every day.
What makes Trends Summit different?
It’s practical
Every session is designed to teach, not just talk.
It’s strategic
We go beyond viral moments to decode the systems underneath.
It’s global
Voices from across industries and regions, united by one question: what’s really going on?
It’s practitioner-led
The people on stage do the work. No fluff.
Decoding culture is a skill that you can learn and understanding people is a craft you can hone. If you want to stop chasing what’s hot and start understanding what matters, this is the (virtual) room to be in.
Schedule
On May 15th, we’re going global. And by that we mean we’ve invited curious minds from five regions - APAC, MENA, Europe, LATAM, and North America - to share their insights and experiences of identifying trends and exploring cultural insights in different markets.
So no, we haven’t bent the laws of physics and created extra hours in the day, we’ve just put together a programme that spans time zones. And, if you want to catch every single moment but are worried about the amount of caffeine you’ll need to consume to stay awake…don’t worry. We’ll send you ALL the recordings after so you won’t need to miss out on those all important Z’s.